About Us

Welcome to the Center for Excellence in Brand & Customer Management (CEBCM) at the Robinson College of Business at Georgia State University. The goal of CEBCM is to enable interaction between faculty, scholars, students and industry to enhance research opportunities, academic excellence, real-world problem-solving, and knowledge creation and dissemination. The overarching goal is to advance the art and science as well as the practice of learning and teaching pertaining to unique aspects of managing brands and customers.

The center is the acknowledged world leader in the study of profitable brand and customer management through the use of a forward-looking metric, Customer Lifetime Value (CLV). Using proprietary marketing-mix, predictive sales response models among others, sophisticated data analysis, and CLV techniques, the center helps firms determine how best to increase sales, profits, customer and brand value by applying the most effective marketing strategies and actions.

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