Author Archives: Sylia Chen

Should a campaign be defined as a success only if it sells product?

From AMA 7/21’s story Old Spice Guy: The Campaign Your Marketing Could Look Like Author: Nancy Pekala If somehow you’ve missed the Old Spice story, here it is in a nutshell.  Last February, Procter and Gamble ran a Super Bowl … Continue reading

Posted in Uncategorized | Leave a comment