Category Archives: Uncategorized

Seven, Plus or Minus Two – The “Magical” Power of Choice

In his seminal work, also one of the most highly cited papers in psychology, George A. Miller argues that the number of objects an average human can hold in working memory is 7 ± 2. First published in 1956, Miller discusses two reasons … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Physics & Marketing–> Oil & Water? Not quite

How do you take two completely (perceivably) irrelevant things and say they are linked? Well Dan Cobley (from Google) does exactly that. Physics  and Marketing are related… As ridiculous as it sounds, it is kinda true. Watch his TED talk … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

How well do you know your customers?

Ok folks, its Seinfeld time again. I told you, I love this show. In Season 5, Episode 1 (The Mango) of the show, there’s an interesting story-line between Kramer, Jerry, George and Joe (from Joe’s the fruit store) that runs … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

What can Gilbert Gottfried teach us about Marketing?

Certain pillars of popular culture have shown an ability to make a living by exploiting their public perception.  For the purposes of this discussion, let’s call this phenomenon “Persona Marketing.”  One of the simplest, yet most poignant definitions of Marketing … Continue reading

Posted in Uncategorized | Leave a comment

Should a campaign be defined as a success only if it sells product?

From AMA 7/21’s story Old Spice Guy: The Campaign Your Marketing Could Look Like Author: Nancy Pekala If somehow you’ve missed the Old Spice story, here it is in a nutshell.  Last February, Procter and Gamble ran a Super Bowl … Continue reading

Posted in Uncategorized | Leave a comment

You Just got Iced!!

A few weeks ago I got a Facebook message from a friend- the subject read “Mike got Iced!!!!” Enclosed was a picture of my friend’s boy friend’s priceless expression of shock and horror- he had just gotten “Iced” after all. … Continue reading

Posted in Uncategorized | Leave a comment

‘Anchoring’ in Marketing.. Me thinks it might just work!

“Sir, would you care to get car insurance from GEICO?.. its only $40 a month! We have a special offer for you!” “Sir, how would you like to avail of our super awesome discount of 45% on a home loan? … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment