Tag Archives: Consumer decision-making process

Seven, Plus or Minus Two – The “Magical” Power of Choice

In his seminal work, also one of the most highly cited papers in psychology, George A. Miller argues that the number of objects an average human can hold in working memory is 7 ± 2. First published in 1956, Miller discusses two reasons … Continue reading

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How well do you know your customers?

Ok folks, its Seinfeld time again. I told you, I love this show. In Season 5, Episode 1 (The Mango) of the show, there’s an interesting story-line between Kramer, Jerry, George and Joe (from Joe’s the fruit store) that runs … Continue reading

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